To the Western mindset, this style of address already seems much more polite than a simple handshake, high-five, or shoulder clap.Of course, the term “polite” in and of itself doesn’t only have a positive connotation.It’s easy to understand why middle-aged men want to have sex with young girls. Japan has always been a country where external appearances are important.

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The Japanese government recognised that something had to be done to kerb the harmful libidos of its frustrated workers.

In 1999, it was made illegal to “engage in paid sexual intercourse with a child under the age of 18.” However, the indirect nature of payment in enjo kosai has made such a law difficult to enforce.

The rabid desire for flashy designer clothes, born during the economic “miracle”, hasn’t been stemmed by economic problems. Japanese children lead a restrictive life at home and school, so enjo kosai could be seen as a sexual rite of passage for curious young women.

It wasn’t until the mid-90s that enjo kosai was recognised by the Japanese press.

Sanity was restored by an number of serious studies, which found that only 5-13% of girls had ever taken part in enjo kosai.

Interestingly, one study also found that 75% of girls had been offered money for “dates” by older men.Many describe this craving as “tamaranai”, an “uncontrollable attraction”, which hardly seems to excuse the fact that they’re exploiting girls their daughter’s age.“Lorikon” (Lolita complex) and “bura-sera” (the erotic fascination with schoolgirls) are crucial aspects of modern Japanese sexuality.They compensated for this sluggishness with an amazing bout of hysteria.Astonishingly, it was the kogals who faced the most criticism.Japan was disgusted that the younger generation had been pawning its innocence, ignoring the fact that it was the nation’s pillars of society who had been paying for it.