Depending on the context, men and women can experience social consequences if their act of infidelity becomes public.The form and extent of these consequences are often dependent on the gender of the unfaithful person.

In general, national surveys conducted in the early 1990s reported that between 15-25% of married Americans reported having extramarital affairs.

Treas and Giesen found that people who had stronger sexual interests, more permissive sexual values, lower subjective satisfaction with their partner, weaker network ties to their partner, and greater sexual opportunities were more likely to be unfaithful.

Studies suggest around 30–40% of unmarried relationships and 18–20% of marriages see at least one incident of sexual infidelity.

Rates of infidelity among women are thought to increase with age.

In that study which involved 19,065 people during a 15-year period, rates of infidelity among men were found to have risen from 20 to 28%, and rates for women, 5% to 15%.

A survey conducted in 1990 found 2.2% of married participants reported having more than one partner during the past year.Correspondingly, monogamy and commitment are more commonplace.On the other hand, when people live within environments that encompass little stress and threats to the viability of offspring, the need for serious and committed relations is lowered and therefore promiscuity and infidelity are more common.In one study by Blow, rates were higher in more recent marriages, compared with previous generations.A study by Liu found that the likelihood for women to be involved in infidelity reached a peak in the seventh year of their marriage and then declined afterwards; whereas for married men, the longer they are in relationships the less likely they are to engage in infidelity, except for the eighteenth year of marriage, at which point the chance that men will engage in infidelity increases.For example, one study found that some women in more financially independent and higher positions of power, were also more likely to be more unfaithful to their partners.